https://ontourism.academy/journal/index.php/jots/issue/feedJournal On Tourism & Sustainability2023-06-15T20:37:24+00:00Prof. Eugenia Wickenseugenia@ontourism.academyOpen Journal Systems<p><em>International Journal <span class="il">On</span>-<span class="il">Tourism</span> & Sustainability (JOTS) </em>is dedicated to supporting the rapidly expanding area of tourism development research. Our primary focus is to advance critical thinking on tourism as a catalyst for sustainable development. It is a peer-reviewed journal aiming to publish original research from a multidisciplinary perspective. We welcome theoretical, conceptual and empirical research that explores the relationship between tourism and development. </p>https://ontourism.academy/journal/index.php/jots/article/view/126Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands2023-06-15T15:01:02+00:00Hugues Seraphinhugues.seraphin@winchester.ac.ukWendy SealyW.Sealy@chi.ac.uk<p>The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs. A visual methodology was used to analyse the logo designs of 21 Destination Management Organisations (DMOs) of the Caribbean Tourism Organisation (CTO) member countries representing the English, French, Spanish and Dutch speaking Caribbean. The branding strategies of each destination were analysed, compared, and contrasted. The analysis found that member countries of the CTO mainly used a neutral branding strategy in their logos. 52% of the DMO logos analysed adopted a neutral position in their branding strategy. 38% of DMOs have based their branding on heritage and 10% on sun-and-sea.</p>2023-06-15T00:00:00+00:00Copyright (c) 2023 Dr Huges Seraphin, Dr. Wendy Sealyhttps://ontourism.academy/journal/index.php/jots/article/view/127The Relationship Between Destination Image, Satisfaction And Revisit Intention2023-06-15T15:25:59+00:00Ngo Thi Xuan Nhieugenia@ontourism.academyThe-Bao Luongeugenia@ontourism.academyTran Hong Nganeugenia@ontourism.academyTruong Tan Phateugenia@ontourism.academy<p>This study aims to measure the mutual impact relationship between destination image, satisfaction, and intention to revisit Da Lat by domestic Vietnamese tourists. Quantitative research methods were used and collected 200 Vietnamese tourists. After filtering, 176 value answers were used for analysis. The research used SPSS 22.0 to measure reliability, satisfaction, and correlation between destination image, satisfaction, and intention to revisit. The findings showed that destination image (environment, infrastructure, and entertainment) positively influence Vietnamese revisit intention. In addition, destination image (security and safety, environment, infrastructure, and entertainment activities) positively influences Vietnamese satisfaction. Furthermore, overall satisfaction positively influences Vietnamese revisit intention. The study provides a deeper understanding of the destination image and satisfaction in sharping tourist revisit intention. These findings provide additional information for developing the destination image, reinforcing the satisfaction of domestic tourists to increase their intention to revisit Da Lat.</p>2023-06-15T00:00:00+00:00Copyright (c) 2023 Ngo Thi Xuan Nhi, The-Bao Luong, Tran Hong Ngan, Truong Tan Phathttps://ontourism.academy/journal/index.php/jots/article/view/128Pilgrimage to the Himalaya: Historical Perspectives and Present Scenario2023-06-15T18:02:26+00:00Vishwambhar Prasad Satieugenia@ontourism.academy<p>The Himalaya, known as an abode of Shiva and Shakti, the folk deities, has many world-famous highland and valley pilgrimages. This paper examines pilgrimage to the Himalaya, its historical perspectives, and present scenario. A detailed qualitative study was carried out on pilgrimages of the Himalaya – river valleys and highlands. Source areas and inflows of pilgrims, the impact of pilgrimage tourism on culture and livelihood, and changes in the nature of pilgrims were elaborated. Mass pilgrimage tourism has a significant impact on the culture and livelihood of rural people. The historical perspectives of pilgrimage tourism in the Uttarakhand Himalaya were rich during the past. The pilgrims were following certain rich norms while visiting the pilgrimages, leading to strengthening the culture, which has been slightly diluting since the latter half of the 20<sup>th</sup> Century. However, pilgrimage tourism's impact on rural livelihood as a major source of income is significant. The rural people are providing services to pilgrims on the roadside mainly during the <em>yatra</em> season and running their livelihood. </p>2023-06-15T00:00:00+00:00Copyright (c) 2023 Vishwambhar Prasad Satihttps://ontourism.academy/journal/index.php/jots/article/view/129The Impacts of Environmental and Sustainable Educational Experiences: Case Study in Hong Kong Ma Wan Park2023-06-15T18:15:44+00:00Ming Kwan Kwaneugenia@ontourism.academyDavid Laueugenia@ontourism.academy<p>Environmental education experience in parks has been neglected in literature. This study aims to explore environmental and sustainable educational experiences of visitors in Hong Kong Ma Wan Park where is a nature park that combines nature, learning, and arts. The authors conducted 24 in-depth interviews with visitors to explore the views on those environmental and sustainable educational experiences. This experience is defined as visitors’ knowledge acquired through visitation, and changes of attitude and behaviours toward environmental sustainability. Data analysis shows that visitors’ environmental education experiences are reflected in “7 Rs”: 1) Refocusing on green education, 2) Reinforcing pro-environmental behaviour, 3) Responding for sustainable development, 4) Rekindling low-carbon lifestyle, 5) Respecting nature, 6) Retrieving tree information, and 7) Relaxing and enjoying art in nature. Result suggests those experiences can enable visitors to acquire authentic, professional, and specific knowledge about nature, to develop appreciative and responsible attitudes toward environment, to show philanthropic support of environmentally sustainability, and to prompt environmentally responsible behaviours. The findings of this study show that the environmental education experiences can be 5I’s inspiring, influential, informative, interactive, and innovative in terms of influencing visitors’ awareness, value, attitude, and behaviours for environmental sustainability. This study provides insights for other nature parks to design and implement creative, artistic, and interactive environmental education experiences for visitors about environmental sustainability. Implications, limitations, and future research directions were discussed.</p>2023-06-15T00:00:00+00:00Copyright (c) 2023 Ming Kwan, David Lauhttps://ontourism.academy/journal/index.php/jots/article/view/130Examining The Relationship Between The Roles Of Tour Guides, Their Service Quality, And Tourists' Behaviour In Ho Chi Minh City, Vietnam2023-06-15T20:19:15+00:00The-Bao Luongeugenia@ontourism.academyChing-Hua Hoeugenia@ontourism.academy<p>An important role played by tour guides on group tours is to ensure a safe and enjoyable trip; however, research focusing on their role in the field of tourism is still limited. Among tourists' behavioural intentions and satisfaction with tour guides, this study demonstrates the new role of tour guiding service quality. The data were obtained from 317 Vietnamese tourists who participated in domestic package tours. A positive correlation has been found between the tour guide's performance and the level of tourist satisfaction, as well as between tourist travel intentions and the quality of the tour guide's service. There is a substantial correlation between tourist satisfaction and tour guide performance, with service quality as an effective mediator in this relationship. The results provide insight into practical implications for tour guides to improve their capabilities and show how important tour guides are in group package tours. Tour operators need to enhance tour guide services and performance to maximize tourist satisfaction and optimistic tourist behaviour intention.</p>2023-06-15T00:00:00+00:00Copyright (c) 2023 The-Bao Luong, Ching-Hua Ho