• Journal On Tourism & Sustainability (JOTS)

    Posted by OTS Admin on April 24, 2023 at 10:21 pm

    • Examining The Relationship Between The Roles Of Tour Guides, Their Service Quality, And Tourists' Behaviour In Ho Chi Minh City, Vietnam

      by The-Bao Luong, Ching-Hua Ho on June 15, 2023

      An important role played by tour guides on group tours is to ensure a safe and enjoyable trip; however, research focusing on their role in the field of tourism is still limited. Among tourists' behavioural intentions and satisfaction with tour guides, this study demonstrates the new role of tour guiding service quality. The data were obtained from 317 Vietnamese tourists who participated in domestic package tours. A positive correlation has been found between the tour guide's performance and […]

    • The Impacts of Environmental and Sustainable Educational Experiences: Case Study in Hong Kong Ma Wan Park

      by Ming Kwan, David Lau on June 15, 2023

      Environmental education experience in parks has been neglected in literature. This study aims to explore environmental and sustainable educational experiences of visitors in Hong Kong Ma Wan Park where is a nature park that combines nature, learning, and arts. The authors conducted 24 in-depth interviews with visitors to explore the views on those environmental and sustainable educational experiences. This experience is defined as visitors’ knowledge acquired through visitation, and changes […]

    • The Relationship Between Destination Image, Satisfaction And Revisit Intention

      by Ngo Thi Xuan Nhi, The-Bao Luong, Tran Hong Ngan, Truong Tan Phat on June 15, 2023

      This study aims to measure the mutual impact relationship between destination image, satisfaction, and intention to revisit Da Lat by domestic Vietnamese tourists. Quantitative research methods were used and collected 200 Vietnamese tourists. After filtering, 176 value answers were used for analysis. The research used SPSS 22.0 to measure reliability, satisfaction, and correlation between destination image, satisfaction, and intention to revisit. The findings showed that destination image […]

    • Pilgrimage to the Himalaya: Historical Perspectives and Present Scenario

      by Vishwambhar Prasad Sati on June 15, 2023

      The Himalaya, known as an abode of Shiva and Shakti, the folk deities, has many world-famous highland and valley pilgrimages. This paper examines pilgrimage to the Himalaya, its historical perspectives, and present scenario. A detailed qualitative study was carried out on pilgrimages of the Himalaya – river valleys and highlands. Source areas and inflows of pilgrims, the impact of pilgrimage tourism on culture and livelihood, and changes in the nature of pilgrims were elaborated. Mass […]

    • Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands

      by Hugues Seraphin, Wendy Sealy on June 15, 2023

      The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs. A visual methodology was used to analyse the logo designs of 21 Destination Management Organisations (DMOs) of the Caribbean Tourism Organisation (CTO) member countries representing the English, French, Spanish and Dutch speaking Caribbean. The branding strategies of each destination were analysed, […]

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